Free tools & resources
Everything you need to plan, execute, and measure high-performance campaigns. No email required.
Tools & templates
Practical resources for founders and growth teams who measure what matters.
ROAS Calculator
Calculate target ROAS, break-even CPA, and profit margins — with scenario planning for different budgets.
Use calculator →Media Plan Template
Budget allocation, channel mix, and pacing tracker. Google Sheets and Excel formats.
Download →Performance Benchmarks
CTR, CPM, CPA, and ROAS benchmarks across major platforms so you can compare honestly.
View benchmarks →Blog & Guides
Deep dives on paid media, CRO, analytics, and growth frameworks for operators.
Read blog →Need something specific?
Have an idea for a tool or template? Tell us — or book a strategy session.